Social-networking tools allow for more free-for-all communication than traditional publishing methods because users can quickly and creatively collaborate. But — interesting conundrums can arise. For example, what would you think if you are using something like Twitter, and a competitor of the organization you work for starts "following" you?
SageCircle recently posted guidelines for analysts who use social media that could apply equally well to individuals or businesses: Why analysts need to be more measured in their use of social media.