In the Hollywood view of innovation, it’s a ‘light bulb’ moment when someone instantly comes up with an idea that rapidly materializes into a world-changing product.
In the real world, innovation needs to be far more practical and repeatable. For organizations that have developed the skills necessary to innovate continuously, they treat it not as an activity, but rather as a competency that can be learned. It’s a muscle that is trained so it can flex and drive ideas for better products.
Here are a few techniques that have been developed to help frame your thinking as you seek out opportunities best matching what your customers really want.