Although popular wisdom would have us believe that innovation is like a lightning bolt, most product innovation is more incremental. Designers make small changes to their products that, over time, create better overall experiences.
Incremental innovation has several advantages: It’s easier to change something that already exists than start from scratch, and these kind of changes can be made at any stage of a product’s life cycle. When designers focus on incremental innovation, they build a practice of innovation that nurtures new ideas in every arena.
Start your incremental innovation practice by exploring the following opportunities to improve your product.