WEBINAR

Engineering the Future of Machine Design: Unlock Efficiency and Reliability with TeSys Deca Advanced

Discover how smarter motor management is transforming machine design. Join industry experts to explore trends, challenges, and innovations—plus a look at TeSys Deca Advanced in action. Don’t miss this panel!
December 03, 2025
7:00 PM UTC
1 hour

December 3, 2025
2:00 PM ET | 1:00 PM CT | 11:00 AM PT
Duration: 60 Minutes

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Summary

As industrial systems grow more complex and connected, the demands on machine design are evolving. Engineers are being asked to deliver machines that are not only more efficient and compact—but also smarter, safer, and more resilient.

In this expert panel—moderated by Machine Design—we’ll explore how the next generation of motor management is enabling these outcomes. Drawing on insights from the recent white paper, “Motor Management that Powers the Next Generation of Industrial Operations,” we’ll discuss how industry trends and customer challenges are transforming the way machines are designed and operated.

You’ll hear from industry leaders on: 

  • How motor control is becoming a strategic lever for innovation
  • The key challenges facing today’s machine designers and OEM
  • The latest innovations that simplify design and improve operations

We’ll also take a closer look at a real-world example of innovation in action: TeSys Deca Advanced, a new motor management solution designed to meet the needs of modern industrial operations.

Whether you're designing commercial equipment or industrial machinery, this is a conversation for engineers who want to stay ahead of the curve.

Speakers:

Tiffany Chin Moore

Tiffany Chin Moore

Director of Product Management, Power Products Division

Schneider Electric

Driven by operational excellence, Tiffany has a record of achievement in bottom-line impact. Leading with tenacity, her more than 20-year career in operations across Fortune 500 multi-national firms has provided a platform for demonstrated success. Tiffany is a dynamic and inspirational leader with vast experience in continuous improvement methodologies, new product development, and product maintenance with an emphasis on design for manufacturability. Tiffany built the foundation of her career in Industrial Engineering and has since led several global teams while steering large change management initiatives. Currently responsible for Product Management of the Load Management offers for Schneider Electric in North America, Tiffany leads a team of Product Owners and Marketing Leaders to drive new products to the market for load management. Tiffany graduated from North Carolina State University with a BS in Industrial Engineering and an MBA from Marquette University.
George Nellikunnel

George Nellikunnel

Product Manager, Motor Management - Power Products Division

Schneider Electric

George Nellikunnel is the Product Manager for Motor Management applications at Schneider Electric, where he leads strategy and product development for the U.S. commercial market. Since joining Schneider Electric in early 2025, George has been instrumental in advancing motor control solutions that align with evolving industry needs for efficiency, reliability, and sustainability.   He holds a bachelor’s degree in Electrical Engineering from the University of Illinois at Urbana-Champaign. George’s career spans a diverse range of roles—from sales engineering in automation and motor applications, to managing application engineering teams in lighting control systems, and leading projects in the telecommunications sector.
Erik Barnes

Erik Barnes

Strategy Leader, Motor Management - Power Products Division

Schneider Electric

Erik L. Barnes is the Strategy Leader for motor control solutions at Schneider Electric, where he drives innovation and simplification in industrial control systems. With over two decades of experience in motor control applications, Erik brings deep expertise in product management, offer strategy, control applications, and UL 508A panel shop operations. Erik holds a bachelor's degree in mechanical engineering from Pensacola Christian College. He is a published author of technical articles and papers, and a frequent speaker and trainer on topics such as short circuit current ratings and control panel design. Erik has led the development of intuitive selection tools that make product selection and application easier for engineers and panel builders. His contributions to education and product application have earned him industry recognition and awards.
Alan Freeman

Alan Freeman

Product Owner, Motor Management - Power Products Division

Schneider Electric

Alan Freeman is the Product Owner for IEC Transactional Load Management at Schneider Electric, based in Raleigh, NC. With over 15 years of experience developing and maintaining products across Schneider Electric’s portfolio, Alan has played a key role in shaping electromechanical, firmware, and software solutions within the Motor Management space.   Known for his precision and attention to detail, Alan has led large-scale development projects focused on contactors, starters, and switches—bringing a deep understanding of both technical architecture and customer needs. In his current role, he helps define the future roadmap for Schneider Electric’s load management offerings, ensuring they meet the evolving demands of industrial automation and machine design.   Alan holds dual bachelor’s degrees in Mechanical Engineering and Integrated Business & Engineering from Lehigh University. Outside of work, he’s an avid runner and enjoys exploring nature in all its forms.
Moderator: Rehana Begg

Moderator: Rehana Begg

Editor-In-Chief

Machine Design

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