Sara Jensen

Sara Jensen to Lead Power & Motion

Feb. 21, 2022
A veteran journalist in the fluid power space, she will direct editorial coverage for Machine Design's recently expanded sister brand.

Power & Motion, sister brand to Machine Design, announces Sara Jensen has been hired as its technical editor, directing expanded coverage into the modern fluid power space, mechatronic and smart technologies.

“Sara joins us with more than a decade of experience covering the advancing fluid power industry. She specializes in onboard vehicle applications, which brings excellent balance to our existing competencies,” says Bob Vavra, senior content director.

“Her active presence in the fluid power industry brings with it a strong network of established contacts and relationships that will help us further integrate ourselves into the fluid power and motion control markets,” continues Vavra.

Jensen joins Power & Motion and the Design & Engineering Group at Endeavor Business Media after a successful career leading OEM Off-Highway, covering fluid power technology extensively as it has progressed from components to an integrated system, to a smarter and connected part of an optimized vehicle.

“Sara has a long history of creating exceptional industry coverage in a multitude of delivery platforms, from print magazine to digital content, including video and podcast formats. Her experience is exactly what Power & Motion needs to bring the next level of industry coverage to its audience,” says Michelle Kopier, group content director for the Design & Engineering Group.

“I’m thrilled to be given a chance to lead the new Power & Motion brand at Endeavor Business Media,” said Jensen of her appointment. “My interest in the fluid power industry has only grown as the technologies have advanced over the years, and I can’t wait to dive even deeper into the industry.”

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