Reuse instead of recycle

The company repurposedMATERIALS (www.repurposedmaterialsinc.com) says it is looking for by-products from industry that would be candidates for “repurposing”. Repurposed materials are defined as used assets that have value “as is” to another industry. Examples given include insulation made from roofs torn from dismantled commercial buildings ($5 a sheet); durable flight cases that were originally made to store and protect items during valuable transport ($50); treaded rubber from tire tanks for traction flooring or low water bridges ($350). According to the company, repurposing is creative reuse. It is not recyling as in the famous sustainability slogan "Reduce, Reuse, Recycle.