Back in 1995, a business colleague challenged me to design a high-performance composite softball bat. At the time, hollow aluminum bats were the most common, with major sports manufacturers offering a few high-performance (and expensive) titanium bats. Composite bats had been tried, but they were generally too stiff and their performance (as measured by hit distance) of no interest to top players. Wooden bats were still available but limited in use to Major League Baseball.
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