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The Changing Tone of Manufacturing’s Leadership

April 18, 2023
Leadership comes in all shapes and sizes at Hannover Messe.

Among Hannover Messe’s 4,000 exhibitors this week, there are industry icons such as Siemens, which declared a “Golden Age of Automation” during its press conference Monday. The company is highlighting its Xcelerator platform as the digital transformation tool that can connect all corners of the manufacturing operation in a seamless operational network. Machine Design will take a deeper look at Siemens’ strategy and execution of this vision in an interview with Tony Hemmelgarn, president and CEO of Siemens Digital Industries Software.

But there are examples throughout the show floor of companies committed to the themes of sustainable, carbon-neutral manufacturing, and committed to breaking out of the traditional models of supply and demand. One such company is ATAM, an Italian manufacturer of coils and electrical connectors, which has a stated goal to change the way it works with customers and the industry—and pointedly urges others to do the same.

“Our goal is to become more and more a point of reference for operators in our sector, distinguishing ourselves for our responsibility, transparency, service and technology,” said Andrea Ciceri, CEO of ATAM, in a press release from the show. But then Ciceri adds, “We want to overcome the selfish vision of the success of the individual company and establish relationships of mutual trust that can last over time, and that will be increasingly useful for everyone to face, together, unforeseen market issues.”

ATAM, which announced its Form A connector with an integrated sensor at Hannover Messe, said this vision was challenged during the supply chain crisis, which forced the company to revamp its operation from manufacturing to field management. The company said the open communication with customers during the supply chain issues also forged a deeper relationship with its customers.

“In the future, there will be no more space for manufacturers who are unable to innovate, not only in terms of product but also strategy,” Ciceri said. “Differentiating excellence will be the only way to ensure business continuity.”

Visit Machine Design's Hannover Messe hub for more event coverage.

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