Faster Retrofit with Added Efficiency

Faced with aging drives, sourcing delays, and recurring brick misalignment issues that led to costly manual rework, Triangle Brick needed more than a one-to-one replacement; they needed reliability and accuracy. SEW-EURODRIVE answered with a MOVIMOT® Advanced inverter that reduced wiring, improved motion precision, and transformed a maintenance challenge into a plant-wide performance upgrade. Challenge: At its pre-firing brick packaging station, Triangle Brick relied on aging competitor gearmotors and cabinet-mounted drives. The original system worked, but just barely: Sourcing spares was nearly impossible; the gear unit quoted with a 6-month lead time Over-complicated control panel wiring increased troubleshooting time The stacking machine occasionally misaligns bricks, causing rows to collapse and forcing operators to stop and restack, wasting labor and product What began as a simple replacement project quickly became an opportunity to streamline, modernize, and improve performance. “We needed a replacement. What we got was a better system—cleaner, more accurate, and easier to maintain. Now we’re rolling it out across the plant.” — Paul Maxwell, Director of Engineering, Triangle Brick Solution: Decentralized Intelligence With MOVIMOT® Advanced SEW-EURODRIVE proposed MOVIMOT® Advanced , a compact, intelligent drive solution that integrates motor, brake, encoder, and frequency inverter into one unit. Mounted directly on the motor, it eliminated the need for a separate control cabinet and excess wiring. Key Benefits: Faster install and easier programming via MOVISUITE® easy-to-use free software Improved movement precision, reducing scrap and operator intervention MOVIMOT® is SEW-EURODRIVE’s decentralized drive solution, combining a gear motor with an integrated frequency inverter, delivering variable-speed control directly at the motor. This eliminates the need for external control cabinets, simplifies wiring, and reduces installation time. “We quoted both options, but once they saw how much wiring, labor, and cost MOVIMOT® Advanced saved—they said it was a no-brainer.” — Mac Ellison, District Sales Engineer, SEW-EURODRIVE USA SEW-EURODRIVE Advantage: SEW-EURODRIVE’s MOVIMOT® Advanced—The Smart Choice for a Smarter Machine Where other suppliers might have delivered a replacement gearmotor, SEW-EURODRIVE engineered a total solution. With deep experience in material handling, decentralized drive systems, and the brick and tile industry, SEW-EURODRIVE delivered not just parts, but a cleaner, smarter system. Triangle Brick has already ordered 12+ additional MOVIMOT® Advanced units for its new line. Application Summary: SEW-EURODRIVE Product(s): KA87B DRN112M4/BE5HR/DI/DFC/IV/EI8Z/D11/BW2/LN MOVIMOT Advanced decentralized VFD on a DRN112M4 (7.5 HP) motor with an incremental encoder (EI8Z) feedback Communication via Ethernet/IP EI8Z incremental encoder with MOVILINK DDI Single-Cable Solution for power and communication Tech Specs: Output torque rating: 20400 lb-in (2300 Nm) 60mm keyed hollow shaft Brick positioning feedback SEW-EURODRIVE provides engineered solutions in countless industries, including automotive, food & beverage, pharmaceuticals, mining, steel, logistics, energy, and more, providing customized automation solutions that enhance efficiency, productivity, and sustainability. Despite its global reach, SEW-EURODRIVE remains family-owned, ensuring long-term vision, strong values, and a commitment to excellence. SEW-EURODRIVE. Driving the World™ SEW-EURODRIVE Expands PxG® Servo Portfolio with New Economy Series Wellford, SC – SEW-EURODRIVE has…