His musing resulted in the creation of the Hammerhead Sled.
"Sledding has incredible advantages in our busy, overcommitted, videogame world," says Luhr, president of Vermont-based Cool Front, the sled's maker.
Steve Luhr and his brother, Rich, formed a partnership with Worrell Inc., Minneapolis, after meeting Robert Worrell, the company president, at a 2003 medical-device conference.
"Steve and Rich wanted to recreate the nostalgia of the old Flexible Flyer for a new generation of extreme sled enthusiasts," says Worrell. The sled's designers set out to make a sled that was lightweight, fast, able to maneuver in a range of snow types, and would perform well whether sitting down or riding headfirst.
The Hammerhead Sled earned a 2005 IDEA (Industrial Design Excellence Award) Silver Award for consumer products. With precision-engineered aluminum frame, patented steering, interchangeable skis, and suspension fabric seating, the sled weighs in at 8.7 lb.