SolidWorks 2009, Barcelona, Spain

Sept. 20, 2008
SolidWorks just held its annual Media event in Barcelona, Spain to showcase Version 9. The city is a pastel jewel full of palm trees, international travelers, and mind-blowing architecture by Gaudi. I took a stroll earlier on the boardwalk by the ...
SolidWorks just held its annual Media event in Barcelona, Spain to showcase Version 9. The city is a pastel jewel full of palm trees, international travelers, and mind-blowing architecture by Gaudi. I took a stroll earlier on the boardwalk by the Mediterranean Sea. People here are quite sophisticated -- a topless beach nearby brought not one single stare. There are plenty of long-haired Spanish beauties, but to balance things out, there are also millions of buff young hulks.

Back to business....SolidWorks CEO Jeff Ray in his opening speech says in a global economy with new players such as India and China, the best products have a high quality, low manufacturing cost, new fuctionality, better performance, and high customer satisfaction.

He also explains that the recent company name change -- SolidWorks is now officially Dassault Systemes SolidWorks -- symbolizes a closer working relationship between the companies. Dassault can benefit from SolidWorks' strong reseller channel, and SolidWorks can benefit from Dassault 3D and PLM technology. Although SolidWorks and CATIA are each CAD programs, they target different markets, says Ray. "CATIA is big in aerospace and some automotive. You have to respect the way the customer does business," he says. "You can't get caught in the trap of believing your own bullshit or marketing hype."

Ray notes a convergence between gaming technology and design, so the company is buying a lot of gaming IP. The goal is customer satisfaction, and -- always -- profit. "Profit is an instantiation of the customer's belief in you," he says. Ray also says soon computing will be done "in the cloud," with programs such as SolidWorks online.

Probably one of the most interesting customer presentations was that of PAL Technology in Abu Dhabi. It has developed a humanoid robot that walks, talks, sits on chairs, holds a cup and pours coke in it, and the like. The robot also recognizes faces, self-localizes, and plans its path to avoid obstacles. Check out the robot

Sponsored Recommendations

MOVI-C Unleashed: Your One-Stop Shop for Automation Tasks

April 17, 2024
Discover the versatility of SEW-EURODRIVE's MOVI-C modular automation system, designed to streamline motion control challenges across diverse applications.

Navigating the World of Gearmotors and Electronic Drives

April 17, 2024
Selecting a gearmotor doesn’t have to be a traumatic experience. The key to success lies in asking a logical sequence of thoughtful questions.

The Power of Automation Made Easy

April 17, 2024
Automation Made Easy is more than a slogan; it signifies a shift towards smarter, more efficient operations where technology takes on the heavy lifting.

Lubricants: Unlocking Peak Performance in your Gearmotor

April 17, 2024
Understanding the role of lubricants, how to select them, and the importance of maintenance can significantly impact your gearmotor's performance and lifespan.

Voice your opinion!

To join the conversation, and become an exclusive member of Machine Design, create an account today!