The Internet has acted as an innovative and disruptive force for the distribution and supply-chain industry. The difference between success and failure may very well depend on a company’s ability to work with technology in distribution. Traditional territory networks of distribution are being upheaved by companies that can leverage national coverage through the Internet. There will always be value in face-to-face time with a customer, but Gary Marchuk answers some questions on a growing industry that’s focusing more on distribution, education, and even upselling in a virtual medium...
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