What makes rigid chain work is its link shape. The links lock in compressive load but, when retracted, they let the chain coil up like regular transmission roller chain. There are many chain-return styles, allowing several options in design envelope. Also, the chain supplier offers several sprocket drive options.
What Westinghouse came up with was, in effect, two vertical rigid chains back to back. The chains create a column, rigid under its own weight, that can reach 16 ft up under a BWR, grab the 1,000-lb fuel rod assembly at its bottom with hookup help from a worker, and gently lower it within a vertical framework by means of an air-powered gearmotor. As the chain column lowers, it runs through a double sprocket assembly that separates the two strands and lets them coil up in a 180-deg turn. The whole system of chains, sprocket drive, and fuel rod assembly becomes part of the structure, and the weight of it all hangs from the two outboard ends of the chains.