Google Superman

National Superhero Day: A Nod to Frontline Superheroes

April 28, 2020
Recognizing everyday heroes for their contributions during the pandemic.

At Machine Design, we routinely witness individuals and organizations accomplish extraordinary feats. But on April 28, for National Superhero Day, we join Guinness World Records in acknowledging amazing recordholders for their contribution to emergency relief efforts and salute everyday heroes for the incredible work they do in support of their communities.

Marvel Comics employees created National Superhero Day on April 28, 1995 to celebrate everyone’s favorite superhero. Following are just a sampling of title-holders and the work they’ve done to help the cause.

Anheuser-Busch (AB InBev)

Most couples kissing under the mistletoe (single + multiple venues)

  • Converted its Baldwinsville, N.Y. and Los Angeles flagship breweries to make hand sanitizer. 
  • Donated $5 million to the Red Cross and partnered with them to facilitate blood drives. 


Largest 3D robotic billboard

  • Sharing social channels with organizations including the American Red Cross, Boys & Girls Clubs of America, Feeding America and the Salvation Army.

Estee Lauder 

Most landmarks illuminated in 24 hours (UK, 2010) and Largest pressed flower mural

  • Producing hand sanitizer at its Long Island, N.Y. factory.
  • Donated $2 million to Doctors Without Borders to aid with the organization’s efforts to address coronavirus in countries with less resources.
Largest toilet roll pyramid
  • Donated $1 million and 1 million rolls of Cottonelle toilet paper to the United Way Worldwide COVID-19 Community Response and Recovery Fund.


Greatest distance water skied while towed by a blimp; most water skiers towed behind a single blimp; and fastest text message (SMS) on a touchscreen mobile phone while water skiing.

  • $1 to the Boys and Girls Clubs of America for every tweet with #GiveThanksNotPranks.


Most money raised for charity in a 24-hour vaccination campaign

  • Donated $800 million and 3 million face masks in an effort to combat coronavirus.

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