Designing for Quality: How AI, Digital Threads, and Simulation Are Transforming Engineering
Quality problems discovered on the production line — or worse, in the field — can often be traced back to decisions made much earlier in the design process. In this QuickChat Video, Machine Design Editor-in-Chief Rehana Begg speaks with Dr. Florian Harzenetter, senior director and global advisor for industrial customers at PTC, about how manufacturers can address quality issues before they become costly problems.
Engineering design quality depends on more than testing and inspection. Harzenetter explains how virtual design validation, simulation, and closer collaboration among engineering, manufacturing, suppliers, and service teams can help organizations identify potential issues earlier. The conversation also examines the role of the digital thread and product lifecycle management (PLM) in creating a reliable flow of product information and bringing real-world performance data back into engineering decisions.
The discussion looks ahead at digital twin technology, AI-assisted engineering, digital product passports, and the growing range of data engineers may need to consider when making design decisions.
Watch the full QuickChat today to learn how connected data and emerging engineering tools can help improve product quality across the lifecycle.
To learn more about PTC, click here.
Listen to the Podcast.
Read the Ask the Expert article.
About the Author
Rehana BeggRehana Begg
Editor-in-Chief, Machine Design
As Machine Design’s content lead, Rehana Begg is tasked with elevating the voice of the design and multi-disciplinary engineer in the face of digital transformation and engineering innovation. Begg has more than 24 years of editorial experience and has spent the past decade in the trenches of industrial manufacturing, focusing on new technologies, manufacturing innovation and business. Her B2B career has taken her from corporate boardrooms to plant floors and underground mining stopes, covering everything from automation & IIoT, robotics, mechanical design and additive manufacturing to plant operations, maintenance, reliability and continuous improvement. Begg holds an MBA, a Master of Journalism degree, and a BA (Hons.) in Political Science. She is committed to lifelong learning and feeds her passion for innovation in publishing, transparent science and clear communication by attending relevant conferences and seminars/workshops.
Follow Rehana Begg via the following social media handles:
LinkedIn: @rehanabegg and @MachineDesign
YouTube: @MachineDesign-EBM