High-Value Robotics Trends and Technologies

How does value creation apply to robotics implementations? A roundtable discussion on leveraging robotics for gaining control and flexibility in meeting business goals.

May 16, 2024

2:00 PM ET / 1:00 PM CT / 11:00 AM PT / 7:00 PM GMT

Duration: 1 hour

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The past several years of disruption have led to an appeal for investing in long-term strategies that anticipate the impact of the unforeseen. This is often the case made for manufacturers to implement robotics—to ensure flexibility and productivity. Decision-makers need to be crystal clear about the value created. In this webinar, subject matter experts consider value creation in relation to global robotics trends. Panelists offer perspectives based on their respective robotics sectors, as well as the ancillary solutions that make up robotics process automation.

What to expect from this webinar:

  • Panelists define "high value" based on real-world examples in value creation and the tangible impact it has on business.
  • How key trends—such as artificial intelligence, cobots, mobile manipulators, digital twins and humanoid robots—translate into high-value robotics implementations.
  • What skill sets the next generation of engineers will need.
  • An analysis on leveraging key technologies in relation to specific robotics market segments.


Rehana Begg 

Machine Design

As Machine Design’s content lead, Rehana Begg serves as point person for analyzing trends and synthesizing technical information. Begg focuses on engaging engineering audiences through serviceable information that advance their understanding of current and future engineering technologies. Begg has served as lead editor at a string of Canadian industrial manufacturing publications. 

Her B2B career has taken her from corporate boardrooms to plant floors and underground mining stopes, covering everything from maintenance and reliability to plant engineering, emergent technologies, automation, IIoT/software, and continuous improvement and strategy. She holds a Master of Journalism, a BA (Hons.) in Political Science and an MBA specializing in Project Management.


Ed Mehr 
CEO and Co-Founder 
Machina Labs

Ed Mehr is CEO and co-founder of Machina Labs. He has been a student of engineering, manufacturing and design for twenty years. His expertise in machine learning led to a role as an early employee at SpaceX and Relativity Space, and is one of the inventors on Relativity’s additive manufacturing patent. He co-founded Machina Labs with the vision to radically simplify manufacturing by using sheet metal, AI and robotics to form complex parts without a need for fixed tooling.

Etienne LaCroix 
Founder and CEO 

Etienne LaCroix is a business leader and entrepreneur with deep experience building and turning around engineering-intensive businesses. He is the founder and CEO of Vention. Before Vention, he spent five years at McKinsey & Company as an Associate Partner with the Operations and Product Development Practices. In this role, he led enterprise-wide strategic, operational and turnaround programs at global industrial and high-tech companies. 

Before joining McKinsey, he held various positions in product management, product development and supply-chain operations at General Electric as part of the Technical Leadership Program. LaCroix holds an MBA from Harvard Business School and a Bachelor of Mechanical Engineering from the École de Technologie Supérieure, Montreal.

Allan Gibson 
VP of Manufacturing Technology & Automation 
READY Robotics

Allan Gibson is the VP of Manufacturing Technology & Automation at READY Robotics. Gibson has more than two decades of experience in the field of robotics and automation and has been with READY Robotics since June of 2020. Before joining READY Robotics, Gibson was the Director of Advanced Robotics & Automation at The Estée Lauder Companies Inc. from February 2020 to June 2022. He launched and headed multiple strategic programs which delivered over $200M in value.

Gibson is a thought leader in the field of robotics and automation and is passionate about enabling Industry 4.0 adoption on the manufacturing floor globally. He holds a bachelor’s degree in Industrial Engineering from Texas Tech University, MBA from The University of Texas Permian Basin, and a certification from Wharton Executive Education in Executive Development Program. Gibson also has a certification from the Institute of Industrial and Systems Engineers in Lean Six Sigma Green Belt.

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